SHOULD YOU CARE ABOUT SOCIAL MEDIA MARKETING?
Social media has become an integral part of the online consumer’s digital experience. From your family’s most recent birthday pics to your favorite brands, users look to social media for their daily dose of media consumption. Brands active on social media benefit from establishing an engaging relationship with their potential customers.
FACEBOOK ADVERTISING.
The largest social media network holds great opportunities for companies to build communities of customers through engaging ad experiences. Facebook reported over 2.4 Billion users in Q1 of 2019 with 1.59 Billion users active on a daily basis. Facebook includes multiple ad formats to reach your end customer including carousel ads, collection ads, video ads, and image ads.
INSTAGRAM ADVERTISING.
Instagram is great place to showcase your brand in a more engaging and visually impactful way. Instagram users are highly engaged with brands they trust and have familiarity. Instagram offers multiple ad formats to better showcase your products such as stories ads, photo in-feed ads, video, and collection ads. Instagram is home to over 1 billion accounts with over 500M active daily users.
SNAPCHAT ADVERTISING.
Snapchat is a great way to bring your brand into the picture with your customers, literally. Snapchat enables businesses to deliver immersive ad experiences through engaging ad formats. Filters allow your customers to include your company branding and messaging within their snaps. Lenses are very similar to filters with added augmented reality built into the experience. Snap’s story ads include your ads within your customer’s favorite stories. Snap is home to over 190M users as of Q1 2019.
Source: techcrunch.com/2019/04/23/snapchat-q1-2019-earnings/
LINKEDIN ADVERTISING.
LinkedIn has evolved to be the centralized hub of B2B businesses. LinkedIn is a great way to position your brand’s solution in front of the right decision-makers and potential partners or affiliates. LinkedIn is home to 660+ million active users. Over 30M companies are represented on LinkedIn. LinkedIn offers multiple ad formats including sponsored content, Sponsored In-Mail, and Text Ads.