Connected TV

WHAT IS CONNECTED TV?

The cord-cutting phenomenon is in full effect. Leverage ElementalDM’s access to Hulu, Roku, Google Chromecast and other streaming services to reach your consumer in a revolutionary way. If you are currently buying broadcast media and do not have a connected device strategy, it’s your lucky day. We have you covered.

Bad News for Traditional TV

Cord cutting is accelerating at a pace faster than previously estimated. According to an industry report from eMarketer,  there will be 22.2 million cord cutters ages 18 and older this year. 33.2% over 2016.

Consumption on the Rise

In January 2017, 21 million homes used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of almost 15 days a month.

Consumption on the Rise

By 2021, the number of cord-cutters will nearly equal the number of people have never had paid for TV.

There will be 56.6 million U.S. non-pay TV viewers this year.

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