WHAT IS CONNECTED TV?
The cord-cutting phenomenon is in full effect. Leverage ElementalDM’s access to Hulu, Roku, Google Chromecast and other streaming services to reach your consumer in a revolutionary way. If you are currently buying broadcast media and do not have a connected device strategy, it’s your lucky day. We have you covered.
Bad News for Traditional TV
Cord cutting is accelerating at a pace faster than previously estimated. According to an industry report from eMarketer, there will be 22.2 million cord cutters ages 18 and older this year. 33.2% over 2016.
Consumption on the Rise
In January 2017, 21 million homes used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of almost 15 days a month.
Consumption on the Rise
By 2021, the number of cord-cutters will nearly equal the number of people have never had paid for TV.
There will be 56.6 million U.S. non-pay TV viewers this year.